We are looking for the Marketing Manager to join the start-up that allows motorists to compare, select and reserve their parking space through a marketplace that aggregates all available parking offers. Thanks to their partnerships with a large number of public and private car parks (hotel chains, real estate...), they offer professionals and individuals a chance to park easily, at the best rate, in a network that currently includes more than 3,000 car parks in France, Spain, Belgium, the Netherlands, Switzerland, Italy, Portugal, Luxembourg and Germany.
Tasks
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- Being responsible for overseeing strategy.
- Manage day-to-day operations: you will play a key role in developing plans that meet our client's business objectives.
- Propose improvements to be made to their experience on the different devices (desktop, mobile and app).
- Participate in the implementation of all associated actions for the acquisition and retention of customers.
- Manage acquisition campaigns on non-SEA channels.
- Define common (KPIs) to assess the effectiveness of marketing programs.
- Analyze the conversion funnel via AB tests.
- Participate in the definition of the strategy and management of landing pages: Evaluate current operational procedures, identify inefficiencies and make recommendations to improve them.
- Participate in the management of the SEO strategy
- Maximize the growth of our client's various segments and markets.
- 2+ years experience in a digital marketing service or in business data analysis.
- Native level of French.
- Have a strong appetite for monitoring, reporting and data analysis.
- Have a great understanding of marketing strategy.
- Being able to imagine and implement processes that promote operational excellence.
- Being comfortable with Excel.
- Work in a fast growing start-up.
- Hybrid model (home office).
- 32 days of holidays + every Spanish bank holidays.
- Permanent contract.
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